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OpenAI has launched a charm offensive in Hollywood, holding meetings with major studios including Paramount, Universal and Warner Bros Discovery to showcase its video generation technology Sora and allay fears the artificial intelligence model will harm the movie industry.
Chief executive Sam Altman and chief operating officer Brad Lightcap gave presentations to executives from the film industry giants, said multiple people with knowledge of the meetings, which took place in recent days.
Altman and Lightcap showed off Sora, a new generative AI model that can create detailed videos from simple written prompts.
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