News Threads knows it has an engagement bait problem

[News]

Illustration: The Verge

If you’ve noticed more engagement bait appearing across your Threads feed, you’re not alone. Meta is aware of the issue and looking at how to address it, according to Instagram boss Adam Mosseri. “We’ve seen an increase in engagement-bait on Threads and we’re working to get it under control,” Mosseri said on Threads in response to comments flagging the issue.

Engagement bait on Threads typically covers posts with banal questions or invites for open-ended discussions to encourage other users to interact. Because Threads, like Instagram, pushes users to see an algorithmic feed of posts by default, getting more interactions can snowball a simple post into virality.

When asked about comparisons between Threads and X in a recent Decoder...

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