Illustration by Alex Castro / The Verge
California Governor Gavin Newsom signed the Delete Act yesterday, making it possible for Californians to either ask data brokers to delete their personal data or forbid them to sell or share it, with a single request. Right now, Californians have similar rights under a 2018 state law, but they had to ask each company individually, and that’s a tall order given the almost 500 data brokers operating in the state.
The California Privacy Protection Agency (CPPA) must create a way for people to make this request by January 1st, 2026. The CPPA was established in 2020 by the California Privacy Rights Act.
By August 1st, 2026, data brokers will have to check for and honor new requests every 45 days. After removing the data as requested, brokers...
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