Image: Vizio
Walmart is planning to acquire TV maker Vizio in a deal valued at approximately $2.3 billion. Rumors of the deal emerged last week, and now the retail giant says the acquisition is official and part of a move to boost its ad business.
“The acquisition of Vizio and its SmartCast Operating System (OS) would enable Walmart to connect with and serve its customers in new ways including innovative television and in-home entertainment and media experiences,” says Walmart in a press release. “It would also create new opportunities to help advertisers connect with customers, empowering brands with differentiated and compelling opportunities to engage at scale and to realize greater impact from their advertising spend with Walmart.”
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